Anyone working within the beauty business knows that lashes are business but with lifts and extensions growing in popularity, are these services making the utilization of mascara obsolete?

Well, a replacement report by Business of Fashion (BoF) is saying just that, stating that the convenience and quality of lifts and extensions are causing people to ditch their trusty mascara. We can say that people have become very open in their choices and are willing to go for what can fulfill their actual needs and goals and eliminating what is no longer required.

Statistics Show the Hype

Beauty companies sold $8.1 billion worth of mascara last year, consistent with Euromonitor International. However, while it remains one among make-up’s biggest categories, growth is predicted to slow to twenty through 2021, from 4% within the past three years, the report states. Reason why? Because eyelash treatments are making their way more into the common lives and taking over. Lash treatments are soaring in popularity, giving women beautiful lashes without the necessity for product. For newer, indie make-up brands, mascaras are tricky to formulate and therefore the sector is so vast that it’s hard to urge a stake in it.

Eyelash Extensions as a Catch

People are more and more fond of eyelash extensions because it can help them with their enhanced eyes whilst making their routine lives easier, as they would not have to care for a mascara right before starting their day. Eyelash Extensions are to catch more popularity than lash lifts because not every next person has longer natural lashes to be curled, therefore, eyelash extensions can be offered to them for getting their desired level of attention and volume in lashes.

The report went on to mention that although mascara is that the beauty industry’s largest category, its growth is predicted to require a dip from 4 percent within the last three years to 2 percent through 2021, consistent with Euromonitor. Why? It’s not only a difficult product for newer brands to formulate, but lash treatments like lifts, extensions, and tinting, are skyrocketing in popularity.

What is so Appealing About It?

Sure, one might argue that these procedures take far more time than simply swiping on mascara, but they last for months and, within the end of the day , save women time preparing . Another appeal is longer, more natural-looking lashes without using any product. The comfort level is achieved with customers after one or two sittings and customers come running back to maintain the look that changed their life, knowing that it is going to be reflected so charmingly in routine.

Conclusion

With the popularity that these eyelash treatments have gained it has become very obvious that mascara is to get extinct soon. However, in between eyelash extensions and lash lifts, we see that eyelash extensions are becoming more and more popular amongst the masses. We have already discovered the reasons but to announce in more basic terms, we should say that lash lift is not for everyone because it enhances your natural lashes whereas, eyelash extensions can be for anyone who wants to dramatically change their look and feel good about it. Eyelash Extensions do have the capacity to make your dreams come true.

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