Curly Hair; As the popularity of voluminous hair or textured hair care products and moisturizing hair material grows, formulators must continue to create effective procedures to address the specific needs of these hair types. Nowadays, with limited dedicated choices, consumers with curly hair struggle to find trustworthy, mainstream brands that give a tailored fix. With popular experts, innovative partnerships, and strategic positioning, Solvay work with parlors and formulators to advance production, testing, and evaluation of the next generation of curly hair care materials that limit the use of harsh chemicals, increase natural hair properties and provide superior hair repair treatments.

A Multi-billion Dollar Market

The textured hair care industry is a sizable and growing market with few targeted cures. Over 65% of the world’s consumer population, or about 1 billion clients, have textured hair. Which makes this multi-billion dollar business a huge, untapped product opportunity. Especially, women with voluminous hair spend 78% more on hair cosmetics than women with straight hair, on average. moreover, the natural hair movement combined with the want for specialized curly hair care products positions the voluminous hair care market for significant development. Shampoos and conditioners for voluminous hair continue to drive notable industry growth while textured designing products garner the market’s greatest share.

Textured Hair Consumers Profile

Textured hair has a couple of unique characteristics that need specially formulated quick fixes. Clients with textured hair usually have problems with dryness. Due to its intrinsic curly hair pattern, uplifted cuticles, less sebum secretion, and limited spreading along the shaft. Its great ellipticity, curliness or curly hairs, and structural delicacy make voluminous hair harder to nourish and treat. These traits make the hair specifically difficult to take care of, as it requires. Increased efforts to comb and brush and a strategic hair care regimen. Cultural hair care formulations implement relaxers to overcome these complications. But usually cause significant long-term damage to curly hair, making it weak. Also, make it prone to more breakage.

With chemical-free hair as the new trend and relaxers fading into obscurity, protective styles, moisturization, and point repair treatments continue to gain momentum as the most wanted textured hair care cosmetics. Consumers are targeting on their natural look now more than ever, as over 70% of women with curly hair wore natural hairstyles this past year. Solvay stays dedicated to enabling our partners to adapt to market trends and the client wants. We give strong formulation expertise, salon testing, and the industry’s broadest portfolio of specialty elements for today’s most advanced textured hair care solutions.

Drive for Less Chemical Damage

Textured hair care customers are looking for high-performing, ethically formulated cures. They are free of harmful chemicals and need gentler, sulfate-free formulations that care for their specific hair texture. As these trends continue, consumers with curly hair turn to shampoos that cleanse. Also, shield the hair without stripping it of its essential oils. Moreover, these individuals seek conditioners, moisturizing hair emollients, and multi-functional treatments with lesser chemicals and more natural ingredients to infuse moisture and better dryness with healthier products.

Enhancing Textured Hair Care with Moisturization

Products made for type 1 hair are not effective for textured hair types 2, 3, or 4. Consumers with voluminous hair struggle to upkeep a natural hairstyle due to intrinsic dryness. Accordingly, consumer interests shift toward sustainable, moisturizing hair materials that nourish their curl patterns and promote the existing texture. Moisturization is the leading want for textured hair care products. And consumers search for natural and non-irritating formulations containing high levels of oils and with modern textures.

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