Most salons start loyalty programs for their regular clients to follow up to. They allow clients to get offers or free treatments once they’ve done a certain amount treatment or visited a number of times.

Offer Deals To New Comers

During the salon inauguration, the will have been introduced to lots of new clients they would love to see back in their salon. Push the clients to get an appointment in again by offering a deal on their next treatment. It’s a simple, yet convincing, offer that might just push them into making that second appointment at the salon.

Make The Client’s Feel Heard

When a client enters the salon, it’s crucial that the salon gives them their full attention – even if they’ve been visiting since the salon opened.

This will make the client feel as though their choices have heard to and will make them feel calm. However, don’t go overboard – the salon won’t be expected to remember every single detail.

Be ready to offer choices and guidance to clients who want it. Once they’ve built up a relationship with the salon and learn to trust them, it will be hard for them to change stylists and therapists as the certain knows what is best for them.

Ask for Comments

If the salon is brand new, feedback is important. We’re not saying get every client to review the salon on social media for everyone to see, as there might still be room for betterment. Instead, interact with the clients and ask them what they think of their treatment and if they would come back again. On the way out, the employees could ask clients to fill in a short cards for any feedback that could make the salon better.

Stay in Touch

Regardless of how many appointments the client makes, whether it’s one a month or once every six months, they are still a client and committed to the service. Sometimes, clients can take short breaks from services due to lifestyle changes and some even forget to book their next appointments.

Next Appointment

At the end of the clients’ appointment, recommend that they should re-book in order to keep their hair or beauty treatment in the best condition possible. they’ll see the salon again have their best interests at heart.

It will save them the worry of having to call to rebook but it’s also a chance for the salon to schedule them at a time that suits them. By future booking a client, the salon is showing that they purely care about their treatments, their loyalty and that the salon would love for them to return.

Host a Salon Event

To bring in new clients, have an open night and invite the loyal clients to it. Push them to invite a friend or family member who might be looking in to the offered services. To make it entertaining, the salon could do a giveaway of treatments or prizes, offers on treatments and refreshments. This will be sure to have them talking about how great the salon is to their circle of friends. As you know, word of mouth is one of the most important ways of attracting customers in the hair and beauty industry, so make sure everyone is talking about the salon!

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