The binge-ing of TikTok’s platform, is quite popular among the newer generation and has become an efficient platform for free advertising. However, it’s very difficult to build and maintain a good image on this platform with how criticizing has become a norm on this app. Surveys were carried out to observe TikTok’s impact and influence on product sales and the positivity rate was quite high. The outcome portrayed that advertising on the tiktok platform have quite a powerful effect on the ultimate sales. Marketing spreads the tightest influence bond on the customers buying the products. Tiktok has a huge influence on how we move as a society nowdays. With the endless scrolling on this app, there is surely no way of growing tired of it. It has hugely impacted our economy, product consumption but especially the music and makeup industry.

TikToks Impact On The New Generation

Tiktok has endless trends and the most famous ones either contain dance or transition videos. Which have makeup playing a huge part in them. Sponsoring influencers om tiktok is a cheaper way of advertising your product while still being just as efficient. The influence and peer pressure on tiktok encourages every user to indulge and participate in the cycle, whether it be buying or selling products

Recently, TikTok has been spreading body positivity and accepting your flaws which in popularizes skincare as it is a natural beauty process that only improves your face rather than covering the flaws with high-coverage makeups. Skincare routine accounts that promote the aesthetic-ness of the whole routine are a great help in promoting. Skincare influencers without zero knowledge or education about skin or dermatology are here on these platforms giving out their opinions and recommending products.

How Tiktok Promotes Beauty And Cosmetic Products

However, where there’s a side of  TikTok that promotes acceptance and body positivity. The other side promotes unrealistic filters, hyper realistic makeup looks which promote make up brands. Vfx artists and makeup influencers take their tiktok transition videos to the next level. Inspiring more people to idealize their unrealistic standards. Thus, leading them into purchasing expensive makeup products from multimillionaire companies who don’t make products worthy of the money. Followers give into the peer pressure of these trends even if they are aware. That these are scam techniques to get people to buy these low quality products.

Simple videos and hashtags advertise scam pyramid schemes to their viewers in intriguing and eye catching styles which makes it impossible for the followers to turn a blind eye too. The followers are determined on taking opinions about their lives from just anyone creating content rather than real qualified professionals. Titkok users give these influencers with no real talent, unnecessary fame and then complain about being foolish to fall into these false brand scams.

Is Advertising Through Tiktok The Way To Go?

Tiktok is the largest app even though it’s unsafe for that very cause, it’s been banned in several countries but the new generation rolls with its trends rather than boycotting it or critiquing it.

It’s scary and fascinating how something so little can insignificant can impact the whole trajectory of one’s life.

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