The binge-ing of social media platforms, is quite popular among the newer generation and has become an efficient platform for free advertising. However, it’s very difficult to build and maintain a good image on this platform with how criticizing has become a norm on this app. Surveys were carried out to observe social media’s impact and influence on product sales and the positivity rate was quite high. The outcome portrayed that advertising on the internet platform has quite a powerful effect on ultimate sales. Marketing spreads the tightest influence bond on the customers buying the products. The Internet has a huge influence on how we move as a society nowadays. With the endless scrolling on this app, there is surely no way of growing tired of it. It has hugely impacted our economy, and product usage but especially in the music and makeup industry.

Social Media Impact   

The Internet has endless trends and the most famous ones either contain dance or transition videos, which have makeup playing a huge part in them. Sponsoring influencers on the apps is a cheaper way of advertising your product while still being just as efficient. The influence and peer pressure on the internet motivate every user to indulge and participate in the cycle, whether it be buying or selling products

Recently, the Internet has been spreading body positivity and accepting your flaws which in popularizes skincare as it is a natural beauty process that only improves your face rather than covering the flaws with high-coverage makeups. Skincare routine accounts that promote the aesthetic-ness of the whole routine are a great help in promoting. Skincare influencers without zero knowledge or education about skin or dermatology are here on these platforms giving out their opinions and recommending products.

How Social Media Promotes Beauty And Cosmetic Products

However, where there’s a side of the Internet that promotes acceptance and body positivity, the other side promotes unrealistic filters, and hyper-realistic makeup looks that promote makeup brands. VFX artists and makeup influencers take their TikTok transition videos to the next level, inspiring more people to make ideal their non-real standards. Thus, leads them into purchasing expensive makeup products by multimillionaire companies that don’t make products worthy of the money. Followers give into the peer pressure of these trends even if they are aware that these are scam techniques to get people to buy these low-quality products.

Simple videos and hashtags advertise scam pyramid schemes to their viewers in intriguing and eye-catching styles which makes it impossible for the followers to turn a blind eye too. The followers are determined on taking opinions about their lives from just anyone creating content rather than real qualified professionals. Social Media users give these influencers with no real talent, and unnecessary fame and then complain about being foolish to fall into these false brand scams.

These apps are widely used all around the globe and can be used to communicate or advertise your message or product widely among people. People love to watch and take advice from others so all the beauty images and inspirations are thought of as something helpful rather than as something setting up false unachievable standards.

www.blinklashclub.com