In the latest years, beauty salon industry has witnessed a major boom, especially eyelash extension market has become the latest catch amongst the lot. Out of the many reasons why it is catching more and more public attention is the fact that client goes to the salon with a desire to get a look which perfectly suits their personality, and salons are willing to meet their priorities with customized looks for each customer. Now, eyelash extension majorly targets women and about 2% of the whole are men. Therefore, most customers are appreciative of the artistic abilities in this regard.

Reasons for Eyelash Extensions Industry Growth

Following are the reasons for the uphill dynamics of eyelash extension industry, described as:

Role of Eyelash Artists

75% of the thriving eyelash extension industry is filled with experienced and worthy eyelash artists who have at least 5 years of services, in their respective fields. These indulged individuals tend to be quite satisfied with their scope of learning and enigma.

More Earning For Professionals

A common sentiment that has been experienced on behalf of the workers is that they openly confess how their income levels are better than they expected while taking up this job.

Social Media Influence

More than half of the salons or professionals who are offering eyelash extensions have an internet site that display their current status and used for publicity of their services. Around 30% of these sites have a lively blog that helps to market their services. About 78% of the professionals within the said industry are using social media as a platform for marketing as it helps in conveying their brand message. Out of these, 89% uses Facebook and 72% works on Instagram.

For Personal Care and Growth

For anyone who believes in nourishment and personal care, would be willing to get a treatment under eyelash extensions category as it enhances your look and make oneself feel more celebrated. Due to this attitude, eyelash extensions market grew up to 32% within months, surpassing many other known beauty treatments.

Putting Client’s Desires First

However, the demand has been increasing tremendously but one of the reasons of its fast growth is putting clients choices and desires before anything else, making them feel at home. The professionals are ought to get questioned if they can’t perform the task up to their mark for some reason. This motivates the customers to keep coming back and get appointments.

Widening the Scope of Services

It has been witnessed that 30% of the eyelash extension artists tend to extend their income by offering many a-new services while keeping their prime focus towards application of extensions. This not only captures the client’s attention but also offer them more than they might have expected.

Certified Professionals

As we proceed, we get to know how statistical data shows that 89% of the eyelash artists, currently working in the industry have completed their due training in order to practice their work in the market. This certification of the eyelash extension artists build trust and support relationship amongst the customers and themselves, which in turn promotes the overall industry. Simply said, any typical customer who prioritize experienced extension application would schedule their services once very 4-6 weeks. One thing to notice that female entrepreneurs in this industry are relatively rare as compared to the customer demand but growing by the day.

Above mentioned are defined many of the reasons which clearly shows us how the eyelash extension market will continue to grow as it is growing at this point in time.

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