Keeping up with all the trends can feel overwhelming at times, but don’t let that scare you. Staying on top of the Beauty trends is crucial if you want to break into this industry. You need to know what’s happening not only for you, but also for your potential customers. They’ll trust you to be informed and to know what’s rocking in the Beauty world.

People who are in the Beauty industry are the ones driven by their passion and enthusiasm for the art of beautification. Whilst it is true that a beauty artisan must also come up with their own definite ideas, it is also imperative to be always updated and stay on top of the contemporary trends. Not only this gives you new ideas to come up with and recreate, but it also builds a huge learning space for you. When choosing a career in the beauty industry, constant outreach is significant. Trends change in a blink of an eye and you wouldn’t want to be left behind!

Few tips that are guaranteed to streamline your time and keep you up-to-date, so that your industry knowledge will enhance your clients’ experience, and enable you to create more lucrative opportunities for yourself.

1. Get Social

Everyone is on some kind of digital platform on a daily basis, so searching for trending hashtags and viral topics on your platform of choice is the perfect way to stay updated. You should also follow relevant industry leaders, influencers, community groups, digital magazines, professional beauty blogs, etc.

2. Join An Engagement Group

Creating a networking group or engagement group on platforms like Facebook and Instagram with members from your industry is a fabulous way to help keep each other knowledgeable, share ideas, and provide updates. You can also brainstorm ideas for launches, give each other feedback, collaborate on giveaways, share intel on the best creatives or influencers to utilize, etc.

3. Teamwork Till Progression

Lean on your team! You probably hired them they share the same passions for the industry and the work that you do. Create a regular meeting time to share industry trends, latest experiences, anything they’ve heard about, read, or learned in the past week. Get them to do regular research on Google Trends and provide a monthly report. Perhaps incorporate this into your weekly team meeting, or, if you work on your own, find an industry friend, colleague, or someone else in the industry that you can catch up with for a similar conversation.

4. Blend In

There are so many tribes that you can now be a part of simply by hitting subscribe to relevant industry magazines (both print and digital), especially ones that focuses on your niche or specialty. And lastly, don’t forget about online workshops or webinars, as well as podcasts, which are easy to incorporate into your daily commute or tasks, and a fabulous way to find out about new ideas, the movers and shakers in your industry, the latest technologies, and so much more.

5. Livin’ It Up

If there’s one thing we can learn from the French (besides impeccable style), is that you never miss an opportunity to grab some champagne and mingle!

Have an insight of the latest beauty events, trade shows etc. in your city and mark your calendar ahead of time, so you don’t forget!

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